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Marketing Tips

ClubBucks Basics

What is ClubBucks?
The ClubBucks Rewards Program enables DHS Club members to shop at local, offline stores and receive Reward Points on their purchases when they use their ClubBucks Rewards Card. The program also offers a wonderful opportunity for the local storeowners that agree to accept the ClubBucks Rewards Cards.

A Merchant Affiliate—a storeowner that agrees to accept the ClubBucks Card—is able to increase and retain business by creating customer loyalty when they accept the ClubBucks Card, and they will be added to our directory of participating Merchants. The greater the number of participating Merchants in your area, the greater the savings that can be realized by Members in your area.

So what does ClubBucks mean to you? As a consumer, ClubBucks means earning Reward Points when you shop at stores that accept the ClubBucks Card. But the potential to earn Rewards can become the potential to earn money when you refer your friends and family to the program. And not only that, you also earn “Pay Points” on all the purchases made by the people you refer (and the people they refer and the people the referrers refer, etc.) to help you qualify as a VIP and earn more money and even be able to have a full time income! To find out more, take a look at our Compensation Plan.

This course is an example of the type of courses that we offer at the e-Business Institute. (Courses at the e-Business Institute are free to ClubAdvantage subscribers. Also, as a ClubAdvantage subscriber, you automatically qualify as a VIP. http://www.clubshop.com/VIP_app.html ) It will give you the basics that you need to refer others to the ClubBucks program, and to sign up local stores in your area to accept the ClubBucks Cards.

How Can You Refer Your Friends and Family? Show and Tell –
You can refer your friends and family to the ClubBucks program by using what we call “Show and Tell” Marketing. Show them something they want, and then tell them how to get it for less! Right now, marketing may seem like a scary word to you, especially if you think that you’ve never done it before. But what if we told you that you are a born marketer, and that you do it every day effectively and with little effort?

Marketing is the fancy word for telling someone about a product, usually with the intent of getting him to use the product. It’s something that you do every day. Say Neighbor Joe hollers across the lawn that he likes your new lawn mower, and you holler back how you got it for a great deal at Fred’s Hardware Store.

You’ve just marketed a product to Fred. Or let’s say that Colleague Jane admires your new shirt, and you explain how they come in three different colors down at Sally’s Clothing Store. You’ve just marketed again, this time to Sally.

Now imagine Neighbor Joe admiring your lawn mower, and you reply, “I got it down at Fred’s Hardware Store, and I earned Rewards Points too by using my ClubBucks Card!” Or Colleague Jane commenting on your shirt, and you reply, “It was on sale at Sally’s Clothing Store, and with my ClubBucks Card, I even earned Reward Points!” It’s that simple! More than likely, Neighbor Joe and Colleague Sally are going to ask what a ClubBucks Card is, and when they find out that it’s a FREE card that allows them to make purchases from their local stores and earn Reward Points, why wouldn’t they sign up? And when they make purchases from stores that accept the card, you earn Pay Points!

How do you get ClubBucks cards to hand out?
You can also print out cards, using your home computer and printer. Go here to print out ClubBucks Cards that you can distribute. Once your prospect activates his card (thus confirming his membership), he/she can begin saving money.

Or you can purchase sheets of cards from the DHS Club Business Center.

Neighborhood Shops – How Can You Tell Them About ClubBucks?

Before you can use your ClubBucks Card at your local stores, your local stores must agree to accept the card, right? That’s where you come in. And it’s easier to get started than you might guess.
First, let’s answer two questions that you undoubtedly have swimming in your head right now:

     1. How do the storeowners benefit?
     2. How do I benefit?

Storeowners. Participating Merchant Affiliates will be able to increase business by being listed in our online ClubBucks Directory and accepting the ClubBucks Card from our Members, as well as using ClubBucks Rewards as a customer loyalty program. Merchants will be able to develop an additional source of income by issuing ClubBucks card and signing up their customers and friends as new DHS Club Members.

You. The most obvious benefit for you when you sign up a local business is that you will then be able to shop at the store using your ClubBucks Card. But what if by signing up a merchant, you were securing a monthly income for yourself? It’s possible! When you sponsor a Merchant Affiliate, all customers to whom that merchant gives ClubBucks Cards are now a part of a network under you. And when those customers make purchases with their ClubBucks Cards, you earn credit in the form of PayPoints. As we stated above, Pay Points can qualify you as a VIP, and give you the potential to earn hundreds, even thousands of dollars a month!

So now that you are familiar with the benefits of the program, how do you take those benefits to your local shops? Easy! Think about it. Where do you get your hair cut? What’s your favorite little restaurant? Where do you buy your flowers on holidays? All of these shops are prospective Merchant Affiliates. And since you’re already a customer, your chances of a successful presentation are increased.

Below is a sample script that you can use when presenting the ClubBucks Rewards program to your merchant prospects:


Marketing Flowchart

 

ClubBucks Materials – What Will You Need?

When you approach a merchant about the ClubBucks Rewards Program, you will want to make sure that you have all of the information and forms that they will need.
We have put together promotional pages for you to print out to make an information package that you can then, present to your Merchant Affiliate prospects.

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Remember: To gain free access to all of the e-Business Institute courses, subscribe to ClubAdvantage and automatically qualify as a VIP. As a VIP are eligible to earn income on the purchases of an entire network of Shoppers, Members and VIPs! Subscribe Now as a VIP!

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